The Basics of Branding
Are you an entrepreneur who is starting a new venture, or are you an experienced business owner needing to rebrand your existing company? Regardless of where you are in the branding process, there are a great many things to keep in mind when it comes to design and branding. No matter the size of your company or the scope of the project on which you are working, keep these things in mind to start building a successful brand:
Goals
Every marketing piece has a goal. Whether it's getting more visitors to your website, selling more product, or just getting your name out there, it is important to figure out what you'd like to accomplish before building your brand structure.
Audience
Who are you trying to reach? Pinpointing your target audience is essential in streamlining your look and message.
Visuals
Your logo, photography, typography, and colors all help your audience recognize you and become familiar with who you are. See our blog post on building your visual identity to learn more about developing your visual identity.
Competitors
Keeping an eye on what your competitors are doing is very important. Learn what their successes and failures are, and be sure to be better.
Inspiration
It is a good idea to keep a list of the designs, websites, messaging, photography, and typography you find appealing. It helps your design team hone in on the look and feel you're going for, while at the same time helps in creating something specific for you.
Content
Figuring out the right thing to say is not only important for marketing and design, but for SEO as well.
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