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What Should I Post?

A Facebook Post dialog box

In the third installment of our Social Media Management Series, we help answer the question, “What Should I Post?”.

The key to success on social media is staying active and consistent, but doing that can be a challenge. If you are posting once a day on Facebook, you must come up with 365 posts a year; 366 if it's a leap year. If you weren't overwhelmed before, you probably are now!

Here are some tips on what you should be posting on your business page:

  • Product Photos
  • Exclusive Discounts or Promotions
  • Videos
  • Business History and Throwback Pictures
  • Story Telling about Business
  • Employee Achievements or Stories
  • Share Content from Influencers
  • Trending Topics/ Viral Photos
  • Behind the Scenes of your Office
  • Questions to Customers about Products
  • Spotlight Fans who use your Product
  • Contests with Prizes
  • Inspiring Quotes
  • Business Trivia

Remember to use a variety of posts and be human. Nobody wants to interact with a robot!

Previously in our Social Media Management Series: Inviting Contacts to Like Your Facebook Page
Next: Who has the Time to Post Every day?

Jillian Mensch Headshot
by Jillian Mensch
Jillian is a Product Manager at LyncServe. With an enthusiasm for serving small businesses, Jillian strives to assist in their success. She uses her experience in marketing to help businesses find new ways to grow and achieve their goals.
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