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Magic Trick

As a business owner, navigating the digital marketing world can sometimes feel a bit like a plot created by that agent of chaos and Batman's nemesis, The Joker. We've all seen the titles that entice us to open them to help us enhance our marketing presence. Somehow, though, when we click on “How to Gain 47,000 Followers with These 3 Easy Tips we learn that it is not quite that simple. And somewhere, we hear the maniacal laugh of the purple-suited Clown Prince of Crime.

Comic book characters notwithstanding, social media marketing requires a big investment of time. A new business owner often underestimates the time commitment involved. Patience and consistency are key factors in the success of any social media marketing campaign.

There are many ways to measure the success of social media marketing efforts; If you are new to the process, the metric you may focus on is audience size, whether it's in terms of followers or likes. While this can be an effective measurement, especially in thought leadership, there is one thing that should be kept in mind:

Thousands of followers do not appear overnight. Building a large audience requires many dedicated hours of interaction.

When it comes to a business's audience, the focus should be on quality over quantity. Members of the social media audience should be real people who will help grow your business, who are interested in your message, and who will help increase your reach.

Just like in all aspects of business, there is no quick fix in marketing strategy. When it comes to social media marketing, the biggest investment is time. For companies who cannot commit to this investment, hiring an agency is a cost effective alternative to hiring a full-time employee to manage these efforts.

For more information on our social media solutions and a full list of services, visit

Emily Kent Headshot
by Emily Kent
Emily is the Marketing Manager for LyncServe. After years in the experiential marketing world, Emily could not resist the pull of digital marketing any longer and dove head first into LyncServe's growing portfolio. She hasn't looked back since.
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