Small to mid-sized businesses have much to consider when first hitting the market. Facility setup, tools and utilities required, branding and marketing, and the list goes on. With so much to address, it's no wonder that in 2016, LSA Insider reported that a study performed by BrandMuscle discovered only 44% of local retailers have a Google My Business Listing.
A Google My Business Listing is the result of claiming your business with Google. Once verified, your listing is a powerful way to get important company information to potential customers in search engine results. Business hours, phone number, website URL, directions to your location, and service area are made readily available.
Along with contact information and links back to your website, your Business Listing provides a platform for people to leave comments and reviews about your company. The more positive reviews you receive, the more you increase your chances of getting listed higher in search engine results, which usually results in more customers coming your way.
Considering Google is the world's most popular website, not having a Business Listing can have a harmful effect on your business. Consumers continue to use search engines more often to help discover new places to eat, shop, play and much more. If your company is not listed with Google, or worse, the information about your company is incorrect, you're very likely missing out on leads.
I know some people reading this may not have the time to consider their Business Listing. This is why many digital marketing agencies are beginning to offer Business Listing Claiming as a service. The good news about going this route is that it does not require much assistance from the business owner to get the Listing up and running, and it can be done at an affordable cost.
After reading this, you should go to Google, search your company by name, and have a look at your Business Listing as is. If you have any concerns about what you see, give LyncServe a call and we'll take care of updating and optimizing your listing as needed.