LyncServe Insight
Your resource for technology, design and marketing insights that impact today's business.

The Basics of Branding

Are you an entrepreneur who is starting a new venture, or are you an experienced business owner needing to rebrand your existing company? Regardless of where you are in the branding process, there are a great many things to keep in mind when it comes to design and branding. No matter the size of your company or the scope of the project on which you are working, keep these things in mind to start building a successful brand:


Every marketing piece has a goal. Whether it's getting more visitors to your website, selling more product, or just getting your name out there, it is important to figure out what you'd like to accomplish before building your brand structure.


Who are you trying to reach? Pinpointing your target audience is essential in streamlining your look and message.


Your logo, photography, typography, and colors all help your audience recognize you and become familiar with who you are. See our blog post on building your visual identity to learn more about developing your visual identity.


Keeping an eye on what your competitors are doing is very important. Learn what their successes and failures are, and be sure to be better.


It is a good idea to keep a list of the designs, websites, messaging, photography, and typography you find appealing. It helps your design team hone in on the look and feel you're going for, while at the same time helps in creating something specific for you.


Figuring out the right thing to say is not only important for marketing and design, but for SEO as well.

For more information on our design solutions and a full list of services, visit

Brian Needles Headshot
by Brian Needles
Brian has a great deal of passion for all areas of design and technology. He's worked across all disciplines, but specializes in web design and branding.
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