YouTube and Videos Can Be Excellent Tools Your Business Can Use to Tell Your Story.
Facebook gets most of the attention when it comes to social media, but you should seriously consider YouTube for your marketing efforts. More than 30 million people visit YouTube each day, so it's safe to assume that many of your current and potential customers also use YouTube daily. It can be used for learning how to cook something, how to repair a car, listen to music or watch full-length movies. It can also be used to spread your message to those you're trying to reach.
The most recent Pew Research Center survey of U.S. adults finds our social media landscape is dominated by Facebook and YouTube (which is owned by Google). strong majorities of u.s. adults use both sites. You may not think of YouTube as social media, but the most popular video-sharing website has many social elements. It's currently used by almost three-quarters of U.S adults and 94% of those 18 to 24 years.
There are many benefits to using YouTube for marketing.
- It's free. You can create your own YouTube channel without paying a dime to the website. Adding content doesn't cost anything either.
- There's a wide range of material you can put on it. You can have a podcast, give a PowerPoint presentation, simply talk into the camera, record an interview with a key employee or happy customer, create a video on the need your company fills or create a video about all the great things you do and the wonderful people who work there to help recruit new employees.
- You can show off your products and services. If you sell a product, you can demonstrate how to use or assemble it. If you provide a service, you can explain what you do. You can upload videos of the types of plumbing problems you fix, demonstrate how well you mow lawns or do a short "day in the life" video of your legal practice showing the type of cases and issues you handle.
- Attract clients with your expertise. Demonstrate why you're so good at what you do. Show before and after videos of the house repairs you do. Discuss important tax issues impacting the clients of your accounting firm. You might not only obtain customers directly, but those impressed with your practice or business may refer others to you.
Once you create videos, you can post them in other places as well, like Facebook, LinkedIn and your company website.
Creating and uploading videos to YouTube can be easy; however, it is important not to underestimate the benefit of quality content. Visually appealing & engaging content can make or break your chances of attracting new leads in a heartbeat. Before getting your business up and running on the platform, take a second to outline your goals, resources, and budget! This does not mean that you need a Hollywood level production. Consider local production companies like All Systems Go AV. Located in the Greater Philadelphia area, ASGAV specializes in high quality video & audio production for companies of all sizes-big & small.
Well... what are you waiting for? Is YouTube the next social media platform for you and your business? Set up a free consultation with LyncServe so we can discuss how it might work for you. Contact us today by filling out our online form or call us at 267.364.5049.