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Setting up your Facebook Business Page

A laptop with a Facebook business page open.

Facebook is one of the most important marketing tools a business owner can employ. Over 1.71 billion unique users worldwide visit Facebook each month. Your page is a place where customers can learn about your products and services. Customers may also see the things you promote in their own News Feed—the constantly updating list of stories on Facebook.

If you want to be found on search engines and on social media, your profile must be complete and correct. Here is your checklist for creating a complete profile: (a short video tutorial follows)

Add a clear profile and cover photo - Use an image that is at least 851 x 315 pixels for cover photo and 180x180 on a profile photo) These images are meant to represent your brand and should be high quality images.

Add a Call to Action Button - You can add a button to your Facebook page (call now, shop now, contact us, learn more, etc.) This is designed to bring a business's most important objective to a more visible place on their page. Call-to-action buttons link to a destination that aligns with a business's goals.

Fill out the About Section - This section should be as complete as possible. Topics include:
  • Category - Make sure you select the correct Page you want to create from the following categories: (Local Business or Place, Brand or Product, Artist, Band, etc.)
  • Username - This will become your URL (i.e.
  • Short Description- Limited to 155 characters, it is very visible on your Facebook page. It also shows up in a google search of your business.
  • Long Description - The long description has no character limit but is only seen when someone goes in the About section of your business page.
  • Address
  • Website
  • Phone Number
  • Email Address
  • Business Hours
  • Start Date and Founded Date
  • Mission Statement
  • Milestones
  • Awards

Add Services/Shop Information- These sections are designed to help businesses showcase their products or services on their Facebook page. You should add your services/products and pricing to help viewers get to know your business faster.

To set up your page, go to:

See the second installment of our Social Media Management Series: Inviting Contacts to Like Your Facebook Page.

Jillian Mensch Headshot
by Jillian Mensch
Jillian is a Product Manager at LyncServe. With an enthusiasm for serving small businesses, Jillian strives to assist in their success. She uses her experience in marketing to help businesses find new ways to grow and achieve their goals..
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