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Is Social Media Important for My Business?

The importance of social media

Social Media can seem overwhelming to manage, but when approached in a strategic manner, it can have a great impact on your company. Here are 4 reasons why it's important for your business to create and maintain a social media presence:

  1. Affordable (or free) Advertising - Social media provides the opportunity to advertise for little to no cost. If utilized correctly, it can yield wide ranging and focused exposure for your business. Also, be sure to ask your customers to 'like' and 'share' your business page or to leave a review. This helps build your following while also providing insight about your business to your audience.
  2. Stay Connected to Customers - Interacting with your customers can help bring to light what you're doing well, what can be improved, and help find out exactly what your customers are looking for. Engaging customers by directly communicating with them and supporting them is also a sure way to strengthen your company's reputation.
  3. Create Brand Awareness - If correctly implemented, you can create a name for yourself by gaining trust and loyalty with your audience. The goal is to stay relevant in the minds of your followers so they remember you when it's time to purchase. Creating this brand awareness is something that grows over time and can lead to higher sales volumes in the future.
  4. Industry Awareness - It is dangerous to be left behind when it comes to running your business. Social Media helps you stay on top of industry trends and allows you to keep tabs on what your competition is doing. It helps keep your ear to the ground so you can adjust business strategies as needed before it's too late.

Social media can be a powerful tool for your business. The reasons listed in this article only begin to show the rewards of a successful online presence.

For more information on our social media solutions and a full list of services provided by LyncServe, visit

Jillian Mensch Headshot
by Jillian Mensch
Jillian is a Product Manager at LyncServe. With an enthusiasm for serving small businesses, Jillian strives to assist in their success. She uses her experience in marketing to help businesses find new ways to grow and achieve their goals.
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