Graphic Design of Your Website: Another Way to Send a Message
An effective website isn't just page after page of text. There are colors, images, different fonts and text sizes. Making a website visually pleasing, a place where your eyes and brain want to go, where they feel comfortable, is critical to its success. That graphic design says as much about what your company does and its personality as any words.
There are several ways to use graphics to send a message and make that message more effective.
Colors matter because they can have a powerful influence on emotions and decision making. A recent study shows that consumers subconsciously evaluate a product within the first 90 seconds of seeing it while about 85% of study participants believed color was the main reason they made a purchase. we associate colors emotions and concepts so you need to be very careful when choosing the colors for your website, brand and all your marketing.
A brand helps your business build a unique personality. It determines how consumers see your products and services compared to those of your competitors. With the right logo and color scheme you can create a unique image and boost brand familiarity with your customers. We are creatures of habit and people prefer buying items from a familiar brand than switching to a new one.
Effective graphic design has clarity. Fonts you choose should be easy to read and complement the overall look of your website. Poorly chosen fonts and text size are a turn off for website users. You literally have just a few seconds before the average user decides to stay on your web page or not. Something that's not easy to read makes the decision to look elsewhere much easier to make.
Visual Focal Points
Good graphic design should create a visual focal point. When your website is viewed where do your eyes immediately go? An image that draws the website visitor's eye is central to effective graphic design. A focal point need not be complicated, it could be a headline. Whatever you choose your visual focal point should be what you want your customers to associate with your company.
Your eyes need some breathing space. When designing your company's website what you leave off of it is as important as what you put on it. You don't want your website to look cluttered or overwhelming. White space emphasizes your content. It makes your website easier to read and provides a clean, professional look to your graphic design. Throwing every graphic design trick of the trade into a website will just make you look desperate to get the reader's attention.
Graphic design affects customer behavior. A website with effective graphic design can increase sales. The more visually pleasing your website, the longer the person will view it, the more the person will consider your business for a current or future purchase.
If you plan on creating a new website for your business or organization, or are considering changing an existing one, and want to discuss how effective graphic design can make a website better, set up a free consultation with LyncServe so we can discuss the pros and cons of different approaches. Contact us today by filling out our online form or call us at 267.364.5049.