What is User Generated Content? We break it down in our latest post. Learn what it is and how small businesses can use UGC in their marketing strategy.
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referr...
Meet customers where they are. More than 30 million people visit YouTube every day, so its safe to say that many of your current & potential customers are there.
Social media is good for procrastinating, latest beauty tips, memes, videos of cute puppies, and... finding job candidates. Surprised? Don't be. About 70% of the American population uses social media,...
It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can effectively use many marketing tools to reach your target au...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization’s core purpose, whether that’s caring for animals, fighting diseases or ho...
When you hear the term "social media" you probably think of Facebook, Twitter or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to co...
What people say and write about you on blogs, websites and social media can drastically change your business, for better or worse. Your digital reputation is just as important as any other aspect of y...
2018 is bound to be a big year for using social media for business. Companies are really starting to understand how to better use platforms where their audiences are and start to test measurable conc...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise and generate interest in your company. Your blog should be...
Your online presence is the digital representation of your company's brand, personality and quality of products and services you provide. It's important to make sure you have a strong online presence ...
Managing Social Media pages can be difficult at times. Avoid making the following mistakes to help ensure your posts are making a positive impact on your business.
With trends in design and technology constantly changing, it doesn’t take long for your website to be considered antiquated. If your website was built a number of years ago, it might not possess the...
People react to visuals. This is a fact you need to keep in mind when posting on Facebook. Images and videos grab the attention of your audience and enhance the message you’re trying to deliver.
As your social media presence grows, you may realize you can’t manage your Facebook account alone. For example, you may have the need to respond to messages, ads, or blogs.
Managing your online reputation is not always the most enjoyable of tasks. Often, it means responding to criticisms and negative critiques of your business.
Interacting with others on Facebook may be one of the most important things you can do to create brand awareness and grow your followers. There are some quick ways to accomplish this.
Posting on Facebook every day can be time-consuming. If you're like most business owners, you have a long list of daily tasks that MUST be completed, and posting to Facebook may not find its way onto ...
The key to success on social media is staying active and consistent, but doing that can be a challenge. If you are posting once a day on Facebook, you must come up with 365 posts a year; 366 if it’s...
Managing a nonprofit presents many challenges. Among those challenges is growing your business through marketing. In addition to having a very limited budget, nonprofits are typically understaffed. Th...
Now that you have your business page, it's time to build your online presence. Before inviting your contacts to your page, do a final check to make sure that all your information is correct,
So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points, and at varying levels of quality. You can take the do-it-yourself (DIY) ro...
Facebook is one of the most important marketing tools a business owner can employ. Over 1.71 billion unique users worldwide visit Facebook each month. Your page is a place where customers can learn ab...
As a business owner navigating the digital marketing world, blogs are like The Joker, and we're all falling for it. We've all see the titles: "How to Gain 47,000 Followers With These 3 Easy Tips", onl...
There is a plethora of social channels for your business out there but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming espec...
In a study released by Microsoft last year, it was determined that the average adult now has an attention span of 8 seconds, compared to the goldfish whose attention span averages 9 seconds. This coul...
The open source development community has been playing a ping pong game with sites such as Facebook who have been vocal about their opposition to ad blockers. Every time Facebook releases a new indica...
LyncServe Insight is your resource for all things marketing. Insight features updates on a range of topics including design, small business marketing, engineering and other random thoughts. It is an o...
Thank you for your inquiry! We have received your message and will respond as soon as possible.
Thank you for contacting LyncServe for a free consultation.A member of our team will be in touch shortly.
Welcome to LyncServe Insight!Our latest posts on technology, design and marketing will now be delivered straight to your inbox.
