LyncServe Insight
Your resource for technology, design and marketing insights that impact today's business.
Dangers of Poorly Written Website Content
You only get one chance to make a first impression, and for many of your potential customers, that first impression is your website. If it's poorly written, what will that first impression be?
(Lack of) Speed Kills: If Your Website is Too Slow to Load, Visitors Will Go Elsewhere
Your website is like a showroom. You’ve spent time, energy and money getting people there. The pay-off comes when these potential customers actually come to see you. They can check out what you have...
Google Analytics: The Free Tool That Will Take Your Marketing to the Next Level
The internet has revolutionized the world, impacting how businesses and organizations market, advertise and sell themselves, their products and their services. You may think the internet is revolution...
Content Marketing's Swiss Army Knife: The Blog
Content marketing is a great tool to help grow your business. Through it you educate potential customers about the subject matter of your business, discuss topics that will connect with your target au...
6 Tips for Writing a Better Blog
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise and generate interest in your company. Your blog should be...
Every Small Business Owner Should Subscribe to these Newsletters - 2017
With trends in design and technology constantly changing, it doesn’t take long for your website to be considered antiquated. If your website was built a number of years ago, it might not possess the...
Let Search Engines Know Your Site Exists with a Sitemap
Adding new content to your website is a great way to stay relevant in the minds of your customers. It’s also a proven strategy that helps get your website listed higher in search engine queries. For...
How SSL Affects Your Business
It seems like we get news about another hack that’s disrupted some corporate or government entity every day. Sadly, this is the world we currently live in, and the effect is that consumers are becom...
How Your Business Can Benefit from Using Google's Search Console
If you're serious about increasing your website's exposure, then you need to get familiar with the basics of Google Search Console. Google Search Console is a resource provided by Google that gives yo...
Make a Strong First Impression with Quality Meta Tags
Getting people to your website is half the battle when it comes to converting leads into customers. While there are many paths a visitor can take to arrive at your website, the typical routes include....
Website Engineering Affects SEO
Whenever I notice that a business has upgraded their website, the developer in me is curious to measure the quality and level of engineering that went into creating the new site. Sadly, I often find t...
The Importance of Claiming Your Business with Google
Small to mid-sized businesses have much to consider when first hitting the market. Facility setup, tools and utilities required, branding and marketing, and the list goes on. With so much to address, ...
Characteristics of a Strong Website Design Team
If you're thinking about updating your business website, the first step is to find a well-rounded team you can trust. Here are a few things to keep in mind when trying to find the right agency for you...
Is Social Media Important for My Business?
Social Media can seem overwhelming to manage, but when approached in a strategic manner, it can have a great impact on your company.
How to Manage Your Online Reputation
Managing your online reputation is not always the most enjoyable of tasks. Often, it means responding to criticisms and negative critiques of your business.
Is Your Website Mobile Friendly?
Is your business, school, or non-profit website mobile-friendly? If you're not sure, go to Google's Mobile-Friendly Test tool to find out. After you get your results, come back to our post for informa...
Welcome to LyncServe Insight
LyncServe Insight is your resource for all things marketing. Insight features updates on a range of topics including design, small business marketing, engineering and other random thoughts. It is an o...
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