What is User Generated Content? We break it down in our latest post. Learn what it is and how small businesses can use UGC in their marketing strategy.
Word-of-mouth referral is the original marketing channel and has been around for as long as our ancestors have been able to communicate. Every business generates customers through word-of-mouth referr...
You only get one chance to make a first impression, and for many of your potential customers, that first impression is your website. If it's poorly written, what will that first impression be?
All markets & industries change over time. That’s why staying up to date with trends & best practices that are most relevant to you and your business is imperative.
Meet customers where they are. More than 30 million people visit YouTube every day, so its safe to say that many of your current & potential customers are there.
Taking on the title of thought leader is a way to brand yourself. It helps create a perception of potential (and current) customers’ minds concerning your qualities and attributes.
Social media is good for procrastinating, latest beauty tips, memes, videos of cute puppies, and... finding job candidates. Surprised? Don't be. About 70% of the American population uses social media,...
It's never been easier for businesses to reach potential customers. This is good and bad news for business owners. The good news is you can effectively use many marketing tools to reach your target au...
Few non-profits are flush with cash. Marketing budgets can be limited because money is needed to fulfill the organization’s core purpose, whether that’s caring for animals, fighting diseases or ho...
Your website is like a showroom. You’ve spent time, energy and money getting people there. The pay-off comes when these potential customers actually come to see you. They can check out what you have...
When you hear the term "social media" you probably think of Facebook, Twitter or Instagram. Did LinkedIn come to mind? The social media and networking site targets professionals that are looking to co...
We all love to hear stories and some of us love to tell them. We are wired for stories. Storytelling started when our ancestors sat around fires in animal skins and it continues today through the inte...
The internet has revolutionized the world, impacting how businesses and organizations market, advertise and sell themselves, their products and their services. You may think the internet is revolution...
Content marketing is a great tool to help grow your business. Through it you educate potential customers about the subject matter of your business, discuss topics that will connect with your target au...
It sounds very inspiring, the call to action. Whether it's a social movement, a protest, a political campaign or a strike, it’s the same name - a call to action (or CTA). When creating marketing and...
Email marketing is one of the most proven and effective ways to market your business. No other channel allows you to reach highly targeted audiences at such a low cost. There are several best practice...
2018 is bound to be a big year for using social media for business. Companies are really starting to understand how to better use platforms where their audiences are and start to test measurable conc...
Gone are the days where the # sign was just something on a telephone. As social media has grown, hashtags have been a huge part of the evolution. Now we see it everywhere online. While people may like...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise and generate interest in your company. Your blog should be...
When analyzing the effectiveness of your website, there are many metrics you can use to get a picture of which aspects of the site are working and which aspects are not working quite as well.
When it comes to your website, no other page is as important as your homepage. Most of the time, it’s the first thing people see when visiting your website. It might also be the hardest page to desi...
Your online presence is the digital representation of your company's brand, personality and quality of products and services you provide. It's important to make sure you have a strong online presence ...
Managing Social Media pages can be difficult at times. Avoid making the following mistakes to help ensure your posts are making a positive impact on your business.
With trends in design and technology constantly changing, it doesn’t take long for your website to be considered antiquated. If your website was built a number of years ago, it might not possess the...
With trends in design and technology constantly changing, it doesn’t take long for your website to be considered antiquated. If your website was built a number of years ago, it might not possess the...
We all get a ton of emails every day. Some of them attract our attention more than others. Some of them we open and click through, and some we just delete. While it takes more than a well-designed ema...
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your profits...
Getting people to your website is half the battle when it comes to converting leads into customers. While there are many paths a visitor can take to arrive at your website, the typical routes include....
Small to mid-sized businesses have much to consider when first hitting the market. Facility setup, tools and utilities required, branding and marketing, and the list goes on. With so much to address, ...
If you're thinking about updating your business website, the first step is to find a well-rounded team you can trust. Here are a few things to keep in mind when trying to find the right agency for you...
Email campaigns are one of the most effective marketing strategies available to businesses today. The primary reason for this is because email campaigns usually target audiences that have voluntarily ...
Google AdWords conversion tracking tags allow you to track how effectively your Google AdWords campaigns are running. Through the conversion tracking, you can view valuable information such as where
Managing your online reputation is not always the most enjoyable of tasks. Often, it means responding to criticisms and negative critiques of your business.
Trying to keep your content from feeling stale or static can be challenging. Nevertheless, there are plenty of things you can do to keep your audience engaged.
Are you an entrepreneur who is starting a new venture, or are you an experienced business owner needing to rebrand your existing company? Regardless of where you are in the branding process, there are...
E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign.
The first weekend in February can mean a lot of things in American culture: cold weather in some parts of the country, shorter days, but most importantly, it means that it is time for the biggest game...
2017 will be an opportunistic time for companies to get creative with their online marketing campaigns. With the plethora of new advertising options available, landing pages are set to play a key role...
Video content saw a big surge in 2016, however most brands are still depending on the viral video phenomenon for their content boost. 2017 will likely bring the development of video based content stra...
Managing a nonprofit presents many challenges. Among those challenges is growing your business through marketing. In addition to having a very limited budget, nonprofits are typically understaffed. Th...
So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points, and at varying levels of quality. You can take the do-it-yourself (DIY) ro...
Facebook is one of the most important marketing tools a business owner can employ. Over 1.71 billion unique users worldwide visit Facebook each month. Your page is a place where customers can learn ab...
Google My Business makes it simple for companies to manage their online information, boosting SEO in the process. Many businesses live and die by their ability to get found on Google. Sure, there are ...
As a business owner navigating the digital marketing world, blogs are like The Joker, and we're all falling for it. We've all see the titles: "How to Gain 47,000 Followers With These 3 Easy Tips", onl...
There is a plethora of social channels for your business out there but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming espec...
In a study released by Microsoft last year, it was determined that the average adult now has an attention span of 8 seconds, compared to the goldfish whose attention span averages 9 seconds. This coul...
Your company's logo is the centerpiece of your brand identity and is what all of your digital assets are built around. It helps create your company image and is the first step in reaching and connecti...
The open source development community has been playing a ping pong game with sites such as Facebook who have been vocal about their opposition to ad blockers. Every time Facebook releases a new indica...
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