When analyzing the effectiveness of your website, there are many metrics you can use to get a picture of which aspects of the site are working and which aspects are not working quite as well.
Adding new content to your website is a great way to stay relevant in the minds of your customers. It’s also a proven strategy that helps get your website listed higher in search engine queries. For...
If you're serious about increasing your website's exposure, then you need to get familiar with the basics of Google Search Console. Google Search Console is a resource provided by Google that gives yo...
Whenever I notice that a business has upgraded their website, the developer in me is curious to measure the quality and level of engineering that went into creating the new site. Sadly, I often find t...
If you're thinking about updating your business website, the first step is to find a well-rounded team you can trust. Here are a few things to keep in mind when trying to find the right agency for you...
In the articles I have written regarding the internal workings of websites, the strong, consistent theme is the importance of optimizing the performance of your website. Many factors contribute to ens...
Google AdWords conversion tracking tags allow you to track how effectively your Google AdWords campaigns are running. Through the conversion tracking, you can view valuable information such as where
When building a website, there will be many files encompassing the final product. These files can vary from html files, CSS stylesheets, images, videos, JavaScript files, and more. When a user visits ...
Once a client has signed off on the final website design, the process of building the website begins. From a developer's standpoint, this means starting to create all the pages and the necessary code ...
So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points, and at varying levels of quality. You can take the do-it-yourself (DIY) ro...
Images and photos are an essential part of your website's look and feel. They enhance your message by connecting with people's emotions. A photo may be worth a thousand words, but if you're not carefu...
LyncServe Insight is your resource for all things marketing. Insight features updates on a range of topics including design, small business marketing, engineering and other random thoughts. It is an o...
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