An effective website isn’t just page after page of text. There are colors, images, different fonts and text sizes. Making a website visually pleasing, a place where your eyes and brain want to go, w...
There is a lot to look forward to in the world of web design this year. In 2017 we saw some major enhancements in technology which helped to foster some big design trends. Between the rise of vibrant ...
Your blog is a powerful and valuable marketing tool. You use it to connect with your audience, build brand awareness, showcase your expertise and generate interest in your company. Your blog should be...
When analyzing the effectiveness of your website, there are many metrics you can use to get a picture of which aspects of the site are working and which aspects are not working quite as well.
When it comes to your website, no other page is as important as your homepage. Most of the time, it’s the first thing people see when visiting your website. It might also be the hardest page to desi...
Your online presence is the digital representation of your company's brand, personality and quality of products and services you provide. It's important to make sure you have a strong online presence ...
Your logo is a visual representation of who you are or what your business does. In most cases, it’s the first thing people identify with when thinking of your company, so it’s important to create ...
With trends in design and technology constantly changing, it doesn’t take long for your website to be considered antiquated. If your website was built a number of years ago, it might not possess the...
We all get a ton of emails every day. Some of them attract our attention more than others. Some of them we open and click through, and some we just delete. While it takes more than a well-designed ema...
Web design trends are forever changing. For those of you who love to keep tabs on what's happening in the design world, here's a summary of some of the most popular internet design trends today.
If you're thinking about updating your business website, the first step is to find a well-rounded team you can trust. Here are a few things to keep in mind when trying to find the right agency for you...
Every website uses images. However, not every website uses good quality, high-resolution images. Obviously, it takes more than high quality images to make a high-quality website, but they certainly he...
Trying to keep your content from feeling stale or static can be challenging. Nevertheless, there are plenty of things you can do to keep your audience engaged.
Are you an entrepreneur who is starting a new venture, or are you an experienced business owner needing to rebrand your existing company? Regardless of where you are in the branding process, there are...
Every Fortune 500 company has a strict set of brand guidelines and so should you. Choosing the right logo, font, colors, and imagery all help your customers recognize you, feel comfortable with you, a...
At LyncServe, we take pride in everything we do. Whether we are developing our marketing platform or posting to social media on behalf of our clients, we put a lot of time, thought, and passion into e...
So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points, and at varying levels of quality. You can take the do-it-yourself (DIY) ro...
"Do you use templates for the websites you design?" Why is this question important? To understand why, let's define what a website template is: A website template is a pre-designed web page meant to s...
Your company's logo is the centerpiece of your brand identity and is what all of your digital assets are built around. It helps create your company image and is the first step in reaching and connecti...
LyncServe Insight is your resource for all things marketing. Insight features updates on a range of topics including design, small business marketing, engineering and other random thoughts. It is an o...
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