LyncServe Insight
Your resource for technology, design and marketing insights that impact today's business.
Let Search Engines Know Your Site Exists with a Sitemap
Adding new content to your website is a great way to stay relevant in the minds of your customers. It’s also a proven strategy that helps get your website listed higher in search engine queries. For...
How SSL Affects Your Business
It seems like we get news about another hack that’s disrupted some corporate or government entity every day. Sadly, this is the world we currently live in, and the effect is that consumers are becom...
How Your Business Can Benefit from Using Google's Search Console
If you're serious about increasing your website's exposure, then you need to get familiar with the basics of Google Search Console. Google Search Console is a resource provided by Google that gives yo...
Designing Effective Emails
We all get a ton of emails every day. Some of them attract our attention more than others. Some of them we open and click through, and some we just delete. While it takes more than a well-designed ema...
Key Factors for A Successful Pay-Per-Click Campaign
Advertising on search engines is a great way to gain exposure for your business. When resourced properly, it can increase your brand awareness and, more importantly, your profits...
Make a Strong First Impression with Quality Meta Tags
Getting people to your website is half the battle when it comes to converting leads into customers. While there are many paths a visitor can take to arrive at your website, the typical routes include....
Website Engineering Affects SEO
Whenever I notice that a business has upgraded their website, the developer in me is curious to measure the quality and level of engineering that went into creating the new site. Sadly, I often find t...
2017 Web Design Trends
Web design trends are forever changing. For those of you who love to keep tabs on what's happening in the design world, here's a summary of some of the most popular internet design trends today.
The Importance of Claiming Your Business with Google
Small to mid-sized businesses have much to consider when first hitting the market. Facility setup, tools and utilities required, branding and marketing, and the list goes on. With so much to address, ...
Characteristics of a Strong Website Design Team
If you're thinking about updating your business website, the first step is to find a well-rounded team you can trust. Here are a few things to keep in mind when trying to find the right agency for you...
Is Social Media Important for My Business?
Social Media can seem overwhelming to manage, but when approached in a strategic manner, it can have a great impact on your company.
Strategies for More Effective Email Marketing Campaigns
Email campaigns are one of the most effective marketing strategies available to businesses today. The primary reason for this is because email campaigns usually target audiences that have voluntarily ...
5 Reasons to use Images and Videos in your Facebook Posts
People react to visuals. This is a fact you need to keep in mind when posting on Facebook. Images and videos grab the attention of your audience and enhance the message you’re trying to deliver.
Speed Up Your Website – Enable GZIP Compression
In the articles I have written regarding the internal workings of websites, the strong, consistent theme is the importance of optimizing the performance of your website. Many factors contribute to ens...
Implementing a Google AdWords Conversion Tracking Tag
Google AdWords conversion tracking tags allow you to track how effectively your Google AdWords campaigns are running. Through the conversion tracking, you can view valuable information such as where
Image Quality and Brand Credibility
Every website uses images. However, not every website uses good quality, high-resolution images. Obviously, it takes more than high quality images to make a high-quality website, but they certainly he...
Adding a Facebook Administrator
As your social media presence grows, you may realize you can’t manage your Facebook account alone. For example, you may have the need to respond to messages, ads, or blogs.
How to Manage Your Online Reputation
Managing your online reputation is not always the most enjoyable of tasks. Often, it means responding to criticisms and negative critiques of your business.
Spice Up Your Digital Marketing Campaigns
Trying to keep your content from feeling stale or static can be challenging. Nevertheless, there are plenty of things you can do to keep your audience engaged.
The Basics of Branding
Are you an entrepreneur who is starting a new venture, or are you an experienced business owner needing to rebrand your existing company? Regardless of where you are in the branding process, there are...
Growing your Facebook Reach
Interacting with others on Facebook may be one of the most important things you can do to create brand awareness and grow your followers. There are some quick ways to accomplish this.
Is Your Site Utilizing Browser Caching?
When building a website, there will be many files encompassing the final product. These files can vary from html files, CSS stylesheets, images, videos, JavaScript files, and more. When a user visits ...
Ten Tips to a Great Subject Line
E-mail marketing has become one of the most popular forms of advertising for businesses. It is an effective way to reach people about an event or a marketing campaign.
Why You Should Use a Staging Environment
Once a client has signed off on the final website design, the process of building the website begins. From a developer's standpoint, this means starting to create all the pages and the necessary code ...
Who Has the Time to Post Every Day?
Posting on Facebook every day can be time consuming. If you are like most business owners, you have a long list of other tasks you need to complete and making a Facebook post often will not be at the ...
Super Ads: Five Great Super Bowl Commercials
The first weekend in February can mean a lot of things in American culture: cold weather in some parts of the country, shorter days, but most importantly, it means that it is time for the biggest game...
2017 Marketing Trends - Landing Pages
2017 will be an opportunistic time for companies to get creative with their online marketing campaigns. With the plethora of new advertising options available, landing pages are set to play a key role...
Building Your Visual Identity
Every Fortune 500 company has a strict set of brand guidelines and so should you. Choosing the right logo, font, colors, and imagery all help your customers recognize you, feel comfortable with you, a...
What Should I Post?
The key to success on social media is staying active and consistent, but doing that can be a challenge. If you are posting once a day on Facebook, you must come up with 365 posts a year; 366 if it’s...
Four Marketing Trends to Watch in 2017
Video content saw a big surge in 2016, however most brands are still depending on the viral video phenomenon for their content boost. 2017 will likely bring the development of video based content stra...
Marketing Tips for Nonprofit Businesses
Managing a nonprofit presents many challenges. Among those challenges is growing your business through marketing. In addition to having a very limited budget, nonprofits are typically understaffed. Th...
Is Your Website Mobile Friendly?
Is your business, school, or non-profit website mobile-friendly? If you're not sure, go to Google's Mobile-Friendly Test tool to find out. After you get your results, come back to our post for informa...
Inviting Contacts to Like Your Facebook Page
Now that you have your business page, it's time to build your online presence. Before inviting your contacts to your page, do a final check to make sure that all your information is correct,
The LyncServe Design Process
At LyncServe, we take pride in everything we do. Whether we are developing our marketing platform or posting to social media on behalf of our clients, we put a lot of time, thought, and passion into e...
Why Use an Agency?
So, you need a new website, but you're not sure what route to take. There are many options out there at varying price points, and at varying levels of quality. You can take the do-it-yourself (DIY) ro...
Are Your Images Optimized?
Images and photos are an essential part of your website's look and feel. They enhance your message by connecting with people's emotions. A photo may be worth a thousand words, but if you're not carefu...
Setting up your Facebook Business Page
Facebook is one of the most important marketing tools a business owner can employ. Over 1.71 billion unique users worldwide visit Facebook each month. Your page is a place where customers can learn ab...
3 Ways to Boost SEO with Google My Business
Google My Business makes it simple for companies to manage their online information, boosting SEO in the process. Many businesses live and die by their ability to get found on Google. Sure, there are ...
Custom Design is the Difference
"Do you use templates for the websites you design?" Why is this question important? To understand why, let's define what a website template is: A website template is a pre-designed web page meant to s...
Want To See A Magic Trick?
As a business owner navigating the digital marketing world, blogs are like The Joker, and we're all falling for it. We've all see the titles: "How to Gain 47,000 Followers With These 3 Easy Tips", onl...
Which social media channels are right for you?
There is a plethora of social channels for your business out there but that doesn't mean that all of them are right for your business. Creating your online presence can be extremely overwhelming espec...
Can You Focus Like a Goldfish? How Snapchat Capitalizes on Our Shortened Attention Spans
In a study released by Microsoft last year, it was determined that the average adult now has an attention span of 8 seconds, compared to the goldfish whose attention span averages 9 seconds. This coul...
Creating a Logo That Represents your Company
Your company's logo is the centerpiece of your brand identity and is what all of your digital assets are built around. It helps create your company image and is the first step in reaching and connecti...
Why Aren't Your Social Network Ads Working? (And Where You Should Be Spending Your Money)
The open source development community has been playing a ping pong game with sites such as Facebook who have been vocal about their opposition to ad blockers. Every time Facebook releases a new indica...
Welcome to LyncServe Insight
LyncServe Insight is your resource for all things marketing. Insight features updates on a range of topics including design, small business marketing, engineering and other random thoughts. It is an o...
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