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8 Top Design Trends for 2018

Design Trends

There is a lot to look forward to in the world of web design this year. In 2017 we saw some major enhancements in technology which helped to foster some big design trends. Between the rise of vibrant color and different font styles coming onto the scene, 2018 will be just as exciting. Here's what you can expect on the design front in 2018:


Illustrations are images designed digitally or by hand that showcase text, concepts or processes. When it comes to image use in marketing, illustrations and vectors will be seen more frequently than photographs in the coming years. Both of these offer more style and flexibility, as well as help support brands in a more unique way. There is no need to stage anything and set up a pricey photo shoot - and the sky is now the limit. Illustrations also help explain concepts and ideas better than photographs. They can incorporate the choice of color combinations you'd like to use-which can be difficult with photographs.

Vibrant Color

This trend started in 2017 and seems to be continuing upward in 2018. A lot of designers across all industries are opting for brighter, more vibrant colors. More impactful hues help grab audiences' attention. With technology in devices and monitors constantly improving, colors will be seen as rich as ever.

Page Transitions

With CSS (CSS stands for Cascading Style Sheet and is used by web pages to define font, size, color, spacing and more) constantly developing it's easy to add transitional effects to websites without increasing load time. Page transitions give websites a fluid and interactive feel and are now even easier to implement.

Rounded Corners, Organic Shapes and Drop Shadows

This year you'll see sharp edges and non-organic shapes used less frequently. Rounded corners and organic shapes give off a friendlier, more approachable vibe. Adding a little CSS transitions to these shapes can help give a website a fluid-like feel.

Serif Fonts

Sans-serif fonts used to scream modernism, but now trends are changing. In 2018, many businesses will lose interest in the typical sans-serif style and rely more on serif fonts to support their brand. What's the difference? While sans-serif often does not have extending features called "serifs" at the end of strokes, serif typefaces have a small line attached to the end of a stroke in a letter or symbol.

The fine details of serifs-particularly the more delicate and high-contrast features - don't always display well on screens, especially at small sizes on low-resolution displays. As high-resolution screens are becoming more common, expect to see more intricate serifs being used on the web.


Gone are the days of a website featuring the typical large image at the top followed by 3 service boxes, testimonials and a callout. Symmetry is not that important any more. As long as your information is easily accessible, your site is easy to navigate and your goal is clear, you can have fun and be creative with how you position things.


The use of video is a great way showcase your company or brand. With the enhancements in video compression, file sizes are no longer an issue. Mobile web browsers are beginning to globally support video playback allowing for dynamic video content to be displayed on all devices.

Mobile First

Around In 2016, mobile devices overtook desktop computers as the #1 source for viewing web content. More people are using their phone-over their desktop-to search for information, check emails, interact on social media and browse the web. This will certainly have an impact on designers and marketers and how they use creativity to reach audiences.

What design trend are you most excited for in 2018? Tell us over on our Facebook page.

Brian Needles Headshot
by Brian Needles
Brian has a great deal of passion for all areas of design and technology. He's worked across all disciplines, but specializes in web design and branding.
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